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Household penetration definition

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Household penetration is defined as the portion of total households reached within a geographical area by a product or a service. This would basically mean that there are still 23, potential customers for cable TV service in Delhi which may be good sign of growth for the company. Generally the older the company, better household penetration rate it has. Purpose: Managers often have to decide whether to pursue sales growth by acquiring existing users from their competitors or by expanding the category and attracting new customers to the market. Penetration metrics help managers to make this decision and monitor the success as it tells which of these strategies would be most appropriate. The Management Dictionary covers over business concepts from 6 categories.

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