Lick It Up is the 11th studio album by American rock band Kiss. On the day of its release, the band members appeared on MTV without their trademark make-up. It was the first public appearance without make-up by the band since their very early days, and their first for Mercury Records , where they had been signed following their departure from Casablanca Records. It was certified gold on December 22, ,  the first Kiss album to achieve certification since 's Unmasked. This is partially attributable to the increased publicity the band received after their unmasking. They were accompanied by a pair of similarly themed, tongue-in-cheek videos featuring the band along with many scantily clad women in desolate, post-apocalyptic settings.