Facial massages increase circulation to your facial tissue, resulting in brighter, youthful-looking skin. Facial massages can also help to lift and firm the skin, reducing the appearance of puffiness and wrinkles. As an added benefit, a good facial massage reduces stress, leaving you feeling peaceful and relaxed. Treat yourself to a massage once a day, either in the morning or at night before you go to sleep. To give yourself a facial massage to brighten and lift the skin, start by washing your face and hands with a gentle cleanser. Pat your skin dry, then apply your favorite facial oil or serum.